Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business by Kindra Hall
- Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
- Kindra Hall
- Page: 240
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781400211937
- Publisher: HarperCollins Leadership
German ebook download Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business PDB ePub PDF (English Edition) by Kindra Hall
The moment you take control of your stories, you take control of your business and your life. You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell? And how do you tell them? In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate: the Value Story, to convince customers they need what you provide; the Founder Story, to persuade investors and customers your organization is worth the investment; the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?
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Why Organizational Storytelling Needs to Be an Integral Part of Your
Organizational storytelling can help bring people together. Here's how you can begin leveraging stories to transform your business, and why In other words, if you want an important message to stick with your team, share it as a story. those skills externally in stories that will captivate audiences.
The Power of Stories in Business - Stanford University
the story mindset and how you can harness the power of stories to further you and and reach different audiences while also analyzing ways inevitably develop in any customer-centric business. . Lastly, please turn in your workbook on the last day of class . R5 Made to Stick by Chip and Dan Heath.
Stories That Stick: How Storytelling Can Captivate Customers
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Stories That Stick : Kindra Hall : 9781400211937 - Book Depository
Stories That Stick : How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. 5 (1 rating by Goodreads). Hardback
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